2024 US Election

Vice President Kamala Harris is announcing a plan to give Black men more economic opportunities and other chances to thrive as she works to energize a key voting bloc that has Democrats concerned about a lack of enthusiasm.

Harris' plan includes providing forgivable business loans for Black entrepreneurs, creating more apprenticeships, and studying sickle cell and other diseases that disproportionately affect African American men.

Harris already has said she supports legalizing marijuana, and her plan calls for working to ensure that Black men have opportunities to participate as a "national cannabis industry takes shape." She is also calling for better regulation of cryptocurrency to protect Black men and others who invest in digital assets.

The vice president's "opportunity agenda for Black men" is meant to invigorate African American males at a moment when there are fears some may sit out the election rather than vote for Harris or her Republican opponent, former President Donald Trump.

The vice president unveiled the plan ahead of a Monday visit to Erie, Pennsylvania, where she planned to visit a Black-owned small business and hold a campaign rally. Her push comes after former President Barack Obama suggested last week that some Black men aren't comfortable with "the idea of having a woman as president."

The Harris campaign has also been working to increase support among other male voting blocs, including Hispanics, by founding the group "Hombres con Harris," Spanish for "Men with Harris."

The latest policy rollout is notable because it comes with the stated purpose of motivating Black men to vote mere weeks before Election Day.

As Harris' team has done with the "Hombres" group, it plans to organize gender-specific gatherings. Those include "Black Men Huddle Up" events in battleground states featuring African American male celebrities for things like professional and college football game watch parties. The campaign says it also plans new testimonial ads in battleground states that feature local Black male voices.

'Tools to thrive'

Cedric Richmond, co-chair of the Harris campaign and a former Louisiana congressman who is Black, said Harris wants to build an economy "where Black men are equipped with the tools to thrive: to buy a home, provide for our families, start a business and build wealth."

Black Americans strongly supported Joe Biden when he beat Trump in 2020. Harris advisers say they are less worried about losing large percentages of Black male support to the former president than about some of these voters choosing not to turn out at all.

Trump, too, has stepped up efforts to win over Black and Hispanic voters of both genders. He has held round-tables with Black entrepreneurs in swing states and will sit for a town hall sponsored by Spanish-language Univision this week. He also has repeatedly suggested that immigrants crossing the U.S.-Mexico border illegally are taking jobs from Black and Hispanic Americans.

The latest U.S. Bureau of Labor Statistics Current Population Survey data show that as of 2023, native-born Black workers are most predominantly employed in management and financial operations, sales and office support roles, while native-born Latino workers are most often employed in management, office support, sales and service occupations.

Foreign-born, noncitizen Black workers are most often represented in transportation and health care support roles, and foreign-born, noncitizen Hispanic workers are most often represented in construction, building and grounds cleaning.

Harris' plan

Harris' new round of proposals includes a promise that, if elected, she will help distribute 1 million loans of up to $20,000 that can be fully forgivable to Black entrepreneurs and others who have strong ideas to start businesses. The loans would come via new partnerships between the Small Business Administration and community leaders and banks "with a proven commitment to their communities," her campaign says.

The vice president also wants to offer federal incentives to encourage more African American men to train to be teachers, citing statistics that Black males made up only a bit more than 1% of the nation's public school teaching ranks in 2020-21, according to data from the National Teacher and Principal Survey.

Harris also is pledging to expand existing federal programs that forgive some educational loans for public service to further encourage more Black male teachers. She also wants to use organizations like the National Urban League, local governments and the private sector to expand apprenticeships and credentialing opportunities in Black communities.

The vice president's advisers have been urging her to talk more about cryptocurrency to appeal to male voters. Her campaign said that as president, Harris will back a regulatory framework meant to better protect investors in cryptocurrency and other digital assets, which are popular with Black men.

Harris also promised to create a national initiative to better fund efforts to detect, research and combat sickle cell disease, diabetes, prostate cancer, mental health challenges and other health issues that disproportionately affect Black men.

A recent poll conducted by The Associated Press-NORC Center for Public Affairs Research found about 7 in 10 Black voters had a favorable view of Harris and preferred her leadership to that of Trump on major policy issues including the economy, health care, abortion, immigration, and the war between Israel and Hamas. There was little difference in support for Harris between Black men and Black women.