CG=
San Francisco, California, AS; Kansas City, Missouri, AS; New York, AS
Antusiasme menjelang Super Bowl; Pendukung kedua tim memborong atribut; Produsen siap adu iklan; Spot iklan hingga $5,6 juta per 30 detik
SOT-1 =Heather Santos/Supporter San Francisco 49ers
SOT-2 =Andrea Lara/Supporter Kansas City Chiefs
SOT-3 =Diana Pearl/Pengamat Iklan Adweek
SOT-4 =Diana Pearl/Pengamat Iklan Adweek
SOT-5 =Diana Pearl/Pengamat Iklan Adweek
STANDUP=Nova Poerwadi/VOA – Washington, DC
