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Social Media Skills a Gift and Curse for Spying
LONDON — Before the Internet, being a spy was more challenging.
Now, spies have Facebook and LinkedIn and other social-media networking sites to expand their contacts, say former and current U.S. and British intelligence officials. And younger spies may be more skilled using social media to do their jobs.
Western governments accuse Russian intelligence services of exploiting social media platforms as propaganda, where they can plant “fake news,” deepen political discord and try to influence Western public opinion. But Russian spies — as opposed to trolls — also use networking sites in highly sophisticated ways to work their way into Western political circles.
The case of Maria Butina -- who came to the United States in 2014 on a student visa and whom U.S. prosecutors allege is a Russian female spy -- shows how social media can assist covert influence operations, says a U.S. counter-intelligence official who asked not to be identified for this article.
“Butina was using old tradecraft, turning up at political events, making contacts," the official said, "and then befriending them on Facebook or LinkedIn and vice versa. Social media platforms are useful in mapping out friendship networks and opening doors.
Butina, 29 and a recent graduate at American University in Washington where she attended the School of International Service, was charged last week with acting as an agent for the Kremlin in the United States. The Justice Department alleges she was in regular contact with Russian intelligence services. She has been indicted for conspiracy to operate on behalf of the Russian government and failing to register as a foreign agent.
She has not been formally charged with espionage, which would indicate stealing state and military secrets. Experts see her focused on getting into U.S. political circles in ways that would be useful for Russia’s foreign policy, including further seeding division between political parties in Western countries, and opening avenues of influence.
Federal prosecutors accuse Butina of conspiring with two American citizens, one with whom she cohabited, and the other a top Russian official. They are accused of trying influence U.S. policy more favorably toward Russia by infiltrating the National Rifle Association gun rights group and other conservative special interest groups that could be influential with the Trump administration.
U.S. prosecutors allege in a memorandum filed in support of a request for Butina to be held in detention while she awaits trial. The memorandum says that the Russian gun-rights activist “maintained contact information for individuals identified as employees of the Russian FSB,” or Russian Federal Security Service.
Additionally, prosecutors claim FBI surveillance observed Butina having a private meal with a Russian diplomat whom the U.S. government expelled in March 2018 for suspicion of being a Russian intelligence officer.
From court papers filed by U.S. prosecutors last week it remains unclear whether her operation was initiated by Russia’s FSB, or whether it was conceived by her patron, Alexander Torshin, a Russian central banker, as a way to boost himself within the Kremlin administration.
Many Russian intelligence officers occupy high-ranking positions in the government of Russian leader Vladimir Putin, himself a former KGB officer.
Among the more traditional techniques Butina allegedly used was offering sex to cozy up to U.S. politicians and lobbyists; in one case, according to U.S. prosecutors, to try to secure a job with an American special interest organization she had targeted. She lived with a Republican political operative twice her age. He has been identified in U.S. media as lobbyist Paul Erickson. She chafed, though, at the cohabitation, and, according to prosecutors she treated the relationship “as simply a necessary aspect of her activities.”
Posts are seen on Maria Butina's Twitter page. Butina has been arrested on charges of conspiring to act as an agent of the Russian government in the U.S. without notifying the attorney general.
Butina has pled not guilty. Her lawyer, Robert Driscoll, says she was only trying to help improve relations between the United States and Vladimir Putin’s Russia. He denies she’s a spy, telling CNN Friday that much of the case against her was “taken completely out of context.”
Butina founded a pro-gun group in Russia called Right to Bear Arms and used gun activism in what U.S. prosecutors allege was a “calculated, patient” plan directed by Torshin to infiltrate the NRA and conservative special interest groups.
Social media platforms were highly useful as she cut a swathe through U.S. conservative politics, boasting on her Facebook page of meetings with, among others, former Republican presidential candidates Rick Santorum and Scott Walker, the current Wisconsin governor.
In one e-mail to Butina, disclosed in court papers, Torshin praised her efforts, comparing them to Kremlin agent Anna Chapman, another flame-haired Russian who gained international notoriety after her 2010 arrest in the United States. Chapman and a handful of other Russians were deported to Russia in July 2010, as part of a prisoner exchange.
“You have upstaged Anna Chapman,” Torshin declared.
Journalist Michael Isikoff at Yahoo! News had a front seat view to Butina’s methods. With co-author David Corn, he published “Russian Roulette: The Inside Story Of Putin's War On America And The Election Of Donald Trump” and had been tracking Butina’s activities.
He said she and Torshin had been working to influence American conservative political organizations. He told the American public broadcaster NPR in an interview:
“As we reported in the book — David Corn and I — there's a Republican lobbyist who remembers being approached by her at a CPAC conference — Conservative Political Action Conference — and just being struck by how solicitous she was, how she wanted to stay in touch with him and become his Facebook friend.
"And this is a somewhat elderly gentleman, balding, wasn't used to this kind of attention from a young, attractive Russian woman.”
Hiding in plain sight on the Internet holds risks, too. Being active on Facebook increases the chance of exposure, prompting the attention of counter-intelligence watchers, as well as journalists. In an e-mail exchange with VOA, Isikoff noted, he “friended’ her [on Facebook] in order to get in touch so I could interview her.”
And a U.S. counter-intelligence official says Butina drew attention to herself on social media as much as her personal activities. She was called to testify earlier this year by the Senate Intelligence Committee, during which, according to CNN, she disclosed that her gun activism received funding from Russian billionaire Konstantin Nikolaev, another Kremlin-tied oligarch.
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Lily Meskers faced an unexpected choice in the lead-up to the first major election she can vote in.
The 19-year-old University of Montana sprinter was among college athletes in the state who received an inquiry from Montana Together asking if she was interested in a name, image and likeness deal to support Sen. Jon Tester, a three-term Democrat seeking re-election. The group, which is not affiliated with the Tester campaign, offered from $400 to $2,400 to athletes willing to produce video endorsements.
Meskers, who is from Colorado but registered to vote in Montana, decided against the deal because she disagrees with Tester's votes on legislation involving transgender athletes in sports.
"I was like, OK, I believe that this is a political move to try to gain back some voters that he might have lost," Meskers said. "And me being a female student-athlete myself, I was not going to give my endorsement to someone who I felt didn't have the same support for me."
Professional athletes such as LeBron James, Colin Kaepernick and Stephen Curry have taken high-profile stances on hot-button topics and political campaigns in recent years, but college athletes are far less outspoken — even if money is available, according to experts in the NIL field. Being outwardly political can reflect on their school or endanger potential endorsement deals from brands that don't want controversy. It can certainly establish a public image for an athlete — for better or for worse — or lead to tensions with teammates and coaches who might not feel the same way.
There are examples of political activism by college athletes: A Texas Tech kicker revealed his support for former President Donald Trump on a shirt under his uniform at a game last week and a handful of Nebraska athletes a few days ago teamed up in a campaign ad against an abortion measure on the Tuesday's ballot.
Still, such steps are considered rare.
"It can be viewed as risky and there may be people telling them just don't even take that chance because they haven't made it yet," said Lauren Walsh, who started a sports branding agency 15 years ago. She said there is often too much to lose for themselves, their handlers and in some cases, their families.
"And these individuals still have to figure out what they're going to do with the rest of their lives, even those that do end up getting drafted," she added.
College coaches are not always as reticent. Auburn men's basketball coach Bruce Pearl has used social media to make it clear he does not support Kamala Harris, Trump's Democratic opponent in next week's presidential election. Oklahoma State football coach Mike Gundy once caused a stir with a star player for wearing a shirt promoting a far-right news outlet.
Blake Lawrence, co-founder of the NIL platform Opendorse, noted that this is the first presidential election in the NIL era, which began in July 2021. He said athletes are flocking to opportunities to help increase voter turnout in the 18-to-24 age demographic, adding that one of his company's partners has had 86 athletes post social media messages encouraging turnout through the first half of the week.
He said athletes are shying away from endorsing specific candidates or causes that are considered partisan.
"Student-athletes are, for the most part, still developing their confidence in endorsing any type of product or service," he said. "So if they are hesitant to put their weight behind supporting a local restaurant or an e-commerce product, then they are certainly going to be hesitant to use their social channels in a political way."
Giving athletes a voice
Many college athletes have opted to focus on drumming up turnout in a non-partisan manner or simply using their platforms to take stands that are not directly political in nature. Some of those efforts can be found in battleground states.
A progressive group called NextGen America said it had signed players in Arizona, Michigan, Nevada, New Hampshire, Pennsylvania and Virginia to encourage voting among young people. Another organization, The Team, said it prepped 27 college athletes in Pennsylvania, North Carolina, Arizona and Michigan to lead volunteer voter participation opportunities for students. The organization also said it got more than 625 coaches to sign a nonpartisan pledge to get their athletes registered to vote.
The Team's executive director is Joe Kennedy, a former coach who coordinated championship visits and other sporting events at the White House during President Barack Obama's administration. In early October, it hosted a Zoom event during which panelists such as NCAA President Charlie Baker and WNBA players Nneka Ogwumike and Natasha Cloud gave college athletes advice about using their platforms on campus.
In its early days, The Team seized upon momentum from the record turnout seen in the 2020 election. The NCAA that year said Division I athletes could have Election Day off from practice and play to vote. Lisa Kay Solomon, founder of the All Vote No Play campaign, said even if the athletes don't immediately take stands on controversial issues, it's important for them to learn how.
"It is a lot to ask our young people to feel capable and confident on skills they've never had a chance to practice," Solomon said. "We have to model what it means to practice taking risks, practice standing up for yourself, practice pausing to think about what are the values that you care about — not what social media is feeding into your brain, but what do you care about and how do you express that? And how do you do it in a way that honors the kind of future that you want to be a part of?"
Shut up and play?
Two years ago, Tennessee-Martin quarterback Dresser Winn said he would support a candidate in a local district attorney general race in what experts said was very likely the first political NIL deal by a college athlete.
There have been very few since.
The public criticism and fallout for athletes who speak out on politics or social issue can be sharp. Kaepernick, the Super Bowl-winning quarterback of the San Francisco 49ers, hasn't played in an NFL game since January 2017, not long after he began kneeling during the national anthem at games.
Meskers, the Montana sprinter, said political endorsements through NIL deals could create problems for athletes and their schools.
"I just think that NIL is going to run into a lot of trouble and a lot of struggles if they continue to let athletes do political endorsements," she said. "I just think it's messy. But I stand by NIL as a whole. I think it's really hard as a student athlete to create a financial income and support yourself."
Walsh said it's easier for wealthy and veteran stars like James and Ogwumike to take stands. James, the Los Angeles Lakers star, started More Than a Vote — an organization with a mission to "educate, energize and protect Black voters" — in 2020. He has passed the leadership to Ogwumike, who just finished her 13th year in the WNBA and also is the president of the Women's National Basketball Players Association. More than a Vote is focused on women's rights and reproductive freedom this year.
"They have very established brands," Walsh said. "They know who they are and they know what their political stance is. They know that they have a really strong following that -- there's always going to be haters, but they're also always going to have that strong following of people who listen to everything that they have to say."
Andra Gillespie, an associate professor at Emory University who teaches African American politics, also said it is rare that a college athlete would make a significant impact with a political stand simply because they tend to have a more regional platform than national. Even celebrities like Taylor Swift and Eminem are better at increasing turnout than championing candidates.
"They are certainly very beneficial in helping to drive up turnout among their fans," Gillespie said. "The data is less conclusive about whether or not they're persuasive – are they the ones who are going to persuade you to vote for a particular candidate?"
Athletes as influencers
Still, campaigns know young voters are critical this election cycle, and athletes offer an effective and familiar voice to reach them.
Political and social topics are not often broached, but this week six Nebraska athletes — five softball players and a volleyball player — appeared in an ad paid for by the group Protect Women and Children involving two initiatives about abortion laws on Tuesday's ballot.
The female athletes backed Initiative 434, which would amend the state constitution to prohibit abortions after the first trimester, with exceptions. Star softball player Jordy Bahl said on social media that the athletes were not paid.
A University of Montana spokesperson said two athletes initially agreed to take part in the NIL deal backing Tester. The school said one withdrew and the other declined to be interviewed.
For Meskers, deciding against the offer boiled down to Tester twice voting against proposals to bar federal funds from going to schools that allow transgender athletes to play women's sports, a prominent GOP campaign topic. Tester's campaign said the proposals were amendments to government spending packages, and he didn't want to play a role in derailing them as government shutdowns loomed.
"As a former public school teacher and school board member, Jon Tester believes these decisions should be made at the local level," a Tester spokesperson said. "He has never voted to allow men to compete against women."
Meskers said she believes using influence as college athletes is good and she is in favor of NIL. She just doesn't think the two should mix specifically for supporting candidates.
"I think especially as student athletes, we do have such a big voice and we do have a platform to use," she said. "So I think if you're encouraging people to do their civic duties and get up and go (vote), I think that's a great thing."
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