With Iran banning open-air screenings of its World Cup opening match at the last minute Friday, Tehran's cinemas turned into the venues for fans to vent their passion.
Supporters thronged the steps of the Azadi cinema in central Tehran ahead of the match, chanting and deafening passers-by with blasts of vuvuzela.
Kids lined up to get their faces painted in the colors of the Iranian flag before following their parents into the multiplex.
With no bars, and mixed signals from police about whether cafes would be allowed to screen the matches, cinemas were among the only places for fans to gather.
Inside the screens, there was a notably even split between men and women.
Football is particularly popular among Iranian women, in part because they are banned from attending live matches, lending it an illicit air.
Just hours before the opening match against Morocco started, officials canceled plans to show the match in Tehran's biggest stadium, also called Azadi (meaning "freedom").
That would have marked the first time in the Islamic republic's history that men and women were allowed to attend a sporting event together there.
Plans to erect big screens in the city's parks were also shelved at the last minute, with no explanation given.
But the fans in the cinema were not going to let anything spoil the mood.
"I'm not a football fan, but this is my country and we are so excited to watch the football and we are ready to win," said Rahelleh, 32, with her young daughter in her arms and an Iran hat on her head.
"We hoped to go to the stadium, but we are very happy to come here with my family. I'm not that optimistic [that we can win], but I'm just happy to be in the World Cup — that's enough," she added.
One of the few other places to be showing the game was the nearby Football Cafe, where a trendy crowd puffed on shisha pipes and ordered fruit juices from the bar.
"This is Iran, so there are not many places for young people and women to go," said Simin, 30, at a table full of female fans.
"There are no clubs, so we come to these cafes. I'm not sure if we will win, but we will definitely have a good time."
