((PKG)) AUCTIONEER
((Banner: Talking on the Job))
((Reporter/Camera: Philip Alexiou))
((Map: Leesburg, Virginia))
((NATS))
((Brian Damewood, Auctioneer))
My name is Brian Damewood. I'm an auctioneer. I've been
an auctioneer since 2010. I got into the business just
growing up around the business.
((NATS))
((Brian Damewood, Auctioneer))
What we do at Damewood Auctioneers, we sell everything
from heavy equipment, like we were doing today. We also
do real estate auctions. We do a lot of fundraisers and we
do estate personal property like furniture, antiques, guns,
that sort of thing. The biggest part about training to be an
auctioneer, it’s not all about the chant, one.
((NATS:
It’s not, it’s just an aerator.
Just an aerator, okay.))
((Brian Damewood, Auctioneer))
The most important thing is product knowledge and
customer service, are the two most important things.
((NATS:
65, sold. 60 dollars))
((Brian Damewood, Auctioneer))
The auction chant is like playing a musical instrument. If you
pick up a guitar, you're not just going to be Jimi Hendrix.
((NATS))
((Brian Damewood, Auctioneer))
It's different based on what you're selling, what sort of
auction you’re involved in.
((NATS))
((Brian Damewood, Auctioneer))
The biggest part about the chant is it has to be crisp and
clear and your buyers have to understand it and the chant is
more than just “5, would you give 10, would you give 15,
would you give 20.” When I'm in my chant, I know who my
buyers are. So, a lot of times, you might hear me say, “10,
15. Would you give 20, Doug? You're out here, 20. Now 5,
you're out here, Jim.” And you have to have a personal
touch with it. You have to have a relationship with your
customers in as much as you can.
((NATS))
((Brian Damewood, Auctioneer))
An auction school is going to teach you your counting drills
and then they’ll give you tongue twisters, you know, like the
tale of Betty Botter.
‘Betty Botter bought some butter,
But, she said, this butter’s bitter.
If I put it in my batter,
that would make my batter bitter.
but a bit of better butter,
that would make my bitter butter better.
So, Betty Botter bought some butter,
better than her bitter butter,
Put it in her bitter batter,
and her bitter batter was not bitter.
So, it was better Betty Botter bought a bit of better butter.’
((NATS))
((Brian Damewood, Auctioneer))
If you do something over and over again, you get proficient.
The same with auctioneering. I mean the auction went great
today. At the beginning of the auction, I was selling just
some small engines, some lawn and garden equipment,
tools, that sort of thing.
((NATS))
((Brian Damewood, Auctioneer))
Then my father was in the topper. He was selling the heavy
equipment whereas I'm on the ground. He knows heavy
machinery a lot better than I do. So, he knows the value a
lot better. So, he can move through it a lot more efficiently.
My job on the ground is, we had internet bidding today. So,
I'm listening in to the bids coming in from Nebraska, Florida.
We had a buyer in Lebanon today. So, I'm communicating
those bids to him as an auctioneer and I'm also working the
ground taking bids from the other buyers. When you have a
big crowd like that, you have to have what we call ring men.
And so, we're basically an extension of the auctioneer on the
ground. An auctioneer is only as good as a team they have.
Whether you're up top selling, you've got to have a clerk
that's paying attention. You've got to have office staff that
are taking care of that.
((NATS:
Sold! 40 dollar number.))
((Brian Damewood, Auctioneer))
And you’ve got to have good ring men who are an extension
of you on the ground.
((NATS))
((Brian Damewood, Auctioneer))
With auctions, it's just fun. It's fun and you're solving
problems.
((NATS))
((Banner: Talking on the Job))
((Reporter/Camera: Philip Alexiou))
((Map: Leesburg, Virginia))
((NATS))
((Brian Damewood, Auctioneer))
My name is Brian Damewood. I'm an auctioneer. I've been
an auctioneer since 2010. I got into the business just
growing up around the business.
((NATS))
((Brian Damewood, Auctioneer))
What we do at Damewood Auctioneers, we sell everything
from heavy equipment, like we were doing today. We also
do real estate auctions. We do a lot of fundraisers and we
do estate personal property like furniture, antiques, guns,
that sort of thing. The biggest part about training to be an
auctioneer, it’s not all about the chant, one.
((NATS:
It’s not, it’s just an aerator.
Just an aerator, okay.))
((Brian Damewood, Auctioneer))
The most important thing is product knowledge and
customer service, are the two most important things.
((NATS:
65, sold. 60 dollars))
((Brian Damewood, Auctioneer))
The auction chant is like playing a musical instrument. If you
pick up a guitar, you're not just going to be Jimi Hendrix.
((NATS))
((Brian Damewood, Auctioneer))
It's different based on what you're selling, what sort of
auction you’re involved in.
((NATS))
((Brian Damewood, Auctioneer))
The biggest part about the chant is it has to be crisp and
clear and your buyers have to understand it and the chant is
more than just “5, would you give 10, would you give 15,
would you give 20.” When I'm in my chant, I know who my
buyers are. So, a lot of times, you might hear me say, “10,
15. Would you give 20, Doug? You're out here, 20. Now 5,
you're out here, Jim.” And you have to have a personal
touch with it. You have to have a relationship with your
customers in as much as you can.
((NATS))
((Brian Damewood, Auctioneer))
An auction school is going to teach you your counting drills
and then they’ll give you tongue twisters, you know, like the
tale of Betty Botter.
‘Betty Botter bought some butter,
But, she said, this butter’s bitter.
If I put it in my batter,
that would make my batter bitter.
but a bit of better butter,
that would make my bitter butter better.
So, Betty Botter bought some butter,
better than her bitter butter,
Put it in her bitter batter,
and her bitter batter was not bitter.
So, it was better Betty Botter bought a bit of better butter.’
((NATS))
((Brian Damewood, Auctioneer))
If you do something over and over again, you get proficient.
The same with auctioneering. I mean the auction went great
today. At the beginning of the auction, I was selling just
some small engines, some lawn and garden equipment,
tools, that sort of thing.
((NATS))
((Brian Damewood, Auctioneer))
Then my father was in the topper. He was selling the heavy
equipment whereas I'm on the ground. He knows heavy
machinery a lot better than I do. So, he knows the value a
lot better. So, he can move through it a lot more efficiently.
My job on the ground is, we had internet bidding today. So,
I'm listening in to the bids coming in from Nebraska, Florida.
We had a buyer in Lebanon today. So, I'm communicating
those bids to him as an auctioneer and I'm also working the
ground taking bids from the other buyers. When you have a
big crowd like that, you have to have what we call ring men.
And so, we're basically an extension of the auctioneer on the
ground. An auctioneer is only as good as a team they have.
Whether you're up top selling, you've got to have a clerk
that's paying attention. You've got to have office staff that
are taking care of that.
((NATS:
Sold! 40 dollar number.))
((Brian Damewood, Auctioneer))
And you’ve got to have good ring men who are an extension
of you on the ground.
((NATS))
((Brian Damewood, Auctioneer))
With auctions, it's just fun. It's fun and you're solving
problems.
((NATS))
