((PKG)) OLDEST WINERY
((Banner: Sipping))
((Reporter: Valdya Baraputri))
((Camera: Supriyono))
((Adapted by: Philip Alexiou))
((Map: Napa Valley, California))
((NATS/Music….up and under))
((Peter Mondavi Jr., Co-Proprietor, Charles Krug
Winery))
The look for here is, squish the skin to see what color we
have, and so we're starting to get some good color. So,
these are in the process of turning. But you can see the
inside is, the inside is pulp, is not red.
((NATS/Music….up and under))
((Peter Mondavi Jr., Co-Proprietor, Charles Krug
Winery))
My name is Peter Mondavi Junior. I am co-proprietor of
Charles Krug Winery here in Napa Valley, also serve as the
Board of Directors as well. But really at this point, play an
ambassador for the brands around the country here in the
United States, and do work with our team on a strategic
level.
((NATS/Music….up and under))
((Peter Mondavi Jr., Co-Proprietor, Charles Krug
Winery))
So, what's great about having the oldest winery in Napa
Valley, is the rich history, the heritage, the authenticity that
comes with that, with that legacy. Some of the challenges
that we face are, how do we keep it fresh? How do we keep
it relevant with the newer, the younger consumers? How do
we introduce them to, not only the history, but to our really
cutting-edge winemaking that we have here at Charles
Krug.
((NATS/Music….up and under))
((Peter Mondavi Jr., Co-Proprietor, Charles Krug
Winery))
My wine knowledge has been gained through, some people
say, the school of hard knocks, just being here working in
it. My education, I have a Bachelors in Mechanical
Engineering and then a Masters and an MBA in
Management. So, I supplemented my knowledge that I
gained here, working directly with winemaking and vineyard
growing, with that of business and engineering as well,
which really helps out in the winemaking process.
((NATS - inside the winery))
((Peter Mondavi Jr., Co-Proprietor, Charles Krug
Winery))
Describing a beautiful wine is, I think, akin to or parallel to
describing art. It's really a personal experience and our
wines are a reflection of us, our passion. Now what I love
about a great wine is a wine that really expresses the
varietal, whether it's Cabernet or Sauvignon Blanc. It
expresses where it's been grown because you can grow the
same grape in different areas, and it will taste distinctly
different. We like to express that, and it should be
balanced.
((Peter Mondavi Jr., Co-Proprietor, Charles Krug
Winery))
We are sustainable here at Charles Krug, as are many of the
wineries and wine growers here in Napa Valley. We're
extremely sensitive to the environment, the local
environment, and when we talk about sustainability, it's really
a very broad spectrum of sustainability, not only in the
vineyards, but society here, living conditions, so that this
winery, this Napa Valley, will be here for generations to
come, as one of the great wine growing regions of the world.
((NATS/Music….up, under and out))
((Banner: Sipping))
((Reporter: Valdya Baraputri))
((Camera: Supriyono))
((Adapted by: Philip Alexiou))
((Map: Napa Valley, California))
((NATS/Music….up and under))
((Peter Mondavi Jr., Co-Proprietor, Charles Krug
Winery))
The look for here is, squish the skin to see what color we
have, and so we're starting to get some good color. So,
these are in the process of turning. But you can see the
inside is, the inside is pulp, is not red.
((NATS/Music….up and under))
((Peter Mondavi Jr., Co-Proprietor, Charles Krug
Winery))
My name is Peter Mondavi Junior. I am co-proprietor of
Charles Krug Winery here in Napa Valley, also serve as the
Board of Directors as well. But really at this point, play an
ambassador for the brands around the country here in the
United States, and do work with our team on a strategic
level.
((NATS/Music….up and under))
((Peter Mondavi Jr., Co-Proprietor, Charles Krug
Winery))
So, what's great about having the oldest winery in Napa
Valley, is the rich history, the heritage, the authenticity that
comes with that, with that legacy. Some of the challenges
that we face are, how do we keep it fresh? How do we keep
it relevant with the newer, the younger consumers? How do
we introduce them to, not only the history, but to our really
cutting-edge winemaking that we have here at Charles
Krug.
((NATS/Music….up and under))
((Peter Mondavi Jr., Co-Proprietor, Charles Krug
Winery))
My wine knowledge has been gained through, some people
say, the school of hard knocks, just being here working in
it. My education, I have a Bachelors in Mechanical
Engineering and then a Masters and an MBA in
Management. So, I supplemented my knowledge that I
gained here, working directly with winemaking and vineyard
growing, with that of business and engineering as well,
which really helps out in the winemaking process.
((NATS - inside the winery))
((Peter Mondavi Jr., Co-Proprietor, Charles Krug
Winery))
Describing a beautiful wine is, I think, akin to or parallel to
describing art. It's really a personal experience and our
wines are a reflection of us, our passion. Now what I love
about a great wine is a wine that really expresses the
varietal, whether it's Cabernet or Sauvignon Blanc. It
expresses where it's been grown because you can grow the
same grape in different areas, and it will taste distinctly
different. We like to express that, and it should be
balanced.
((Peter Mondavi Jr., Co-Proprietor, Charles Krug
Winery))
We are sustainable here at Charles Krug, as are many of the
wineries and wine growers here in Napa Valley. We're
extremely sensitive to the environment, the local
environment, and when we talk about sustainability, it's really
a very broad spectrum of sustainability, not only in the
vineyards, but society here, living conditions, so that this
winery, this Napa Valley, will be here for generations to
come, as one of the great wine growing regions of the world.
((NATS/Music….up, under and out))
